creating raving fans
In the words of Ken Blanchard and Sheldon Bowles in the book of the same title, Raving Fans are
…those customers who are so overwhelmed or floored by the service they received that they simply can't stop telling everyone about it.
Imagine having customers who think you are so AMAZING that they will talk about you to everyone they know!!
Creating raving fans is actually easier than you think - and the key lies with transformational experiences.
There are lots of unique ways you can create transformational experiences for your customers.
We’re obviously big fans of immersive experiences since that’s what we do here at AWEDACITY.
Let’s look at the customer experience journey and ways to integrate an immersive experience…
Awareness
Create virtual brand experiences or events in popular immersive platforms. Think of virtual pop-up shops or branded spaces where users can learn about your product.
Consideration
Create immersive websites, galleries or showrooms where you can tell your brand’s story, display products, show demos or highlight services you offer using images, audio, video or a combination of all three.
Decision/Purchase
Set up virtual stores in immersive environments where users can purchase products using digital currency or tokens. This can be an extension of your e-commerce platform.
Onboarding
Offer virtual training sessions or workshops in immersive environments. New users can join a digital space to learn about the product, ask questions, and interact with other users.
Usage
If applicable, create a digital version of your product for use within immersive platforms. For instance, virtual clothing or accessories that users can wear in digital spaces.
Support
Set up a virtual help desk or customer service center in immersive environments. Users can visit to ask questions, get support, or interact with AI-driven service bots.
Advocacy
Encourage users to share their experiences in immersive platforms. They could host virtual events, create content, or even design their own branded spaces.
Retention/Repeat Purchase
Offer exclusive virtual goods or experiences for loyal customers. Think of limited-edition digital items or access to private virtual events.
Feedback
Host virtual focus groups or feedback sessions in immersive environments. Engage with users in a digital space to gather insights and opinions.
Exit/Churn
Before users leave, offer them a virtual exit interview or survey in an immersive setting. Understand their reasons in a more engaging manner and potentially offer incentives to reconsider.
In short, do something that really sets you apart and gets people talking. Let your passion drive you to take creative risks. Be AWEDACIOUS!
