Six Figure Stylist
“I don’t know what they want from me / It’s like the more money we come across / The more problems we see”
Biggie Smalls was definitely onto something when he rapped these famous lines in 'Mo Money Mo Problems.' For service professionals like hairstylists increasing income brings its own set of challenges. Working more hours is unsustainable over the long term and hiring additional staff brings its own set of headaches.
Learning how to monetize your intellectual property (IP) and productize your service is key for service providers looking to scale their income without working more hours or hiring additional staff.
Let’s dive into 10 creative strategies to help you scale your income without multiplying your problems.
1. Develop a Signature Technique or Product: Create a unique hair styling technique or hair care product that sets you apart. This could be a special haircut style, coloring technique, or a line of eco-friendly hair care products. Once developed, you can patent or trademark these innovations.
2. Online Tutorials and Courses: Leverage your expertise by creating online tutorials or courses. These can range from basic hairstyling tips to advanced techniques for professionals.
3. E-Books and Digital Guides: Write e-books or digital guides on hair care, styling tips, or the latest trends in hairdressing.
4. Branded Merchandise: Create and sell branded merchandise such as custom hairbrushes, aprons, or styling tools. This not only provides a revenue stream but also helps in brand building.
5. Subscription Services: Offer a subscription model for exclusive content, personalized hair care advice, or regular product deliveries. This can include monthly packages of hair care products tailored to individual customer needs.
6. Collaborations and Endorsements: Partner with hair care brands for endorsements or collaborative products. As a hairdresser with a unique style or technique, your endorsement can be valuable.
7. Virtual Consultations: Offer paid virtual consultations for personalized hair care and styling advice.
8. Licensing Your Methods: If you have developed a unique method or technique, you can license it to other salons or hairdressers. This can include training programs to teach your methods.
9. Workshops and Speaking Engagements: Host workshops or speak at events related to hair styling and care. These can be monetized directly or used as opportunities to promote your other products and services.
10. Mobile App Development: Develop a mobile app that offers personalized hair care advice, virtual hairstyling trials, or appointment booking features.
When implementing these strategies remember to maintain a strong brand identity. Stay updated with not just the latest trends in the industry, but also in popular culture and on social media. Enlist and empower your customers clients to serve as co-creators, collaborators, and brand ambassadors. Reward the best ones with VIP treatment - exclusive access to a private Q & A, members-only event or come up with your own unique ways to turn them into raving fans!
Want to learn ways to make more money and work fewer hours?
JOIN US!
AWEDACITY’s mission is to inspire and empower visionary women to share and monetize their passions in immersive environments.
